Facebook PR for Archives at Winona State: How a University Used Facebook to Expose Their Archival Collections to the Campus

The university archives at Winona State has raised its campus profile and use through short videos on the University’s Facebook page as part of a Throwback Thursdays theme. Partnering with University Marketing and Communications has created low-effort—but interesting—videos presenting events and people throughout the university’s history, including such things as beanies, Asian Americans at WSU, the Medal of Honor winning president, and national championship athletic teams.